Brand
Bank Reports Early Successes with Remote Deposit
Bank
Brings in New Business Accounts with Goldleaf's Remote Deposit
Express ™
Brentwood, TN —May 20, 2005—Goldleaf Technologies,
Inc., a leading provider of Web-based ACH and check conversion
solutions, and The Brand Banking Company (Brand Bank), a venerable100-year-old
community financial institution with $700M in assets based in
Lawrenceville, GA, today announced early successes following
Brand Bank's March rollout of Goldleaf's Remote Deposit Express™ service.
According to Brand Bank COO, Barbara Mahaffey, “The first priority
was to acquire new business customers who had historically been
beyond our branch footprint. Of the first four businesses we
signed up for the service, two were new clients, proving right
out of the gate that remote deposit can and will bring new business
in the door.”
In fact, early results were so encouraging that Brand Bank President,
Christopher Smith, quickly assembled a marketing team and assigned
aggressive sales goals—50 new businesses using Remote Deposit
Express within the first full year. The team followed suit with
an extensive promotional mailing, which cleared the way for one-on-one
follow-up.
Brand Bank's Client Services Coordinators, Martha Pascale and
Missy Johnson, have been visiting prospects, demonstrating the
service, and signing new relationships. “Recently,” says Pascale, “the
flexibility of remote deposit convinced a prospect to move 14
accounts to our bank. In another instance, the service allowed
us to retain an existing customer who was moving to an industrial
park 15 miles away. Moreover, that customer told another company
in the park about our Remote Deposit Express, and we won another
new business relationship. That really says it all.”
Johnson concurs: “We visited an existing customer who, because
of distance from our branch, had to mail in all of his deposits.” The
onsite visit went well. “We did the demo, signed the customer,
and helped him submit his first remote deposit all in the same
day!”
“Brand Bank was early out of the gate, and they're reaping the
rewards of a focused, strategic, and systematic marketing push,” says
Goldleaf Technologies CEO, Paul McCulloch. “Their results
prove once again that community banks that leverage Check 21
quickly and decisively can achieve significant results.” McCulloch
continues, “Word of mouth about remote deposit is spreading quickly
through the business community, and institutions like Brand Bank
are there to say ‘yes we can' right up front.”
Remote Deposit Express is a Web-based, bank-branded, front-end
solution that requires no software installation. Merchants scan,
truncate, and submit checks electronically through a secure,
128-bit RS4 encrypted Internet connection. Financial institutions
may process the standardized X9.37 check image files electronically
or on paper as substitute checks, making implementation of Remote
Deposit Express easy and independent of an institution's Check
21 readiness on the backend. Remote Deposit Express is a simple,
optional module on the existing Web-based Goldleaf Client™ system
that hundreds of financial institutions already use to provide
ACH origination and check conversion services.
About The Brand Banking Company
Chartered in 1905, The Brand Banking Company (Brand Bank) is the
oldest locally owned bank in Gwinnett County , Georgia . With over
$700M in assets, Brand Bank operates 6 offices in Gwinnett and
Hall Counties , and its headquarters are located in Lawrenceville,
GA. Brand Bank combines old-fashioned personal service with modern
technological conveniences, and it enjoys a long and celebrated
reputation for community service. For more information, call (770)
963-9225 or visit www.thebrandbank.com .
About Goldleaf Technologies, Inc.
Brentwood, TN-based Goldleaf Technologies, Inc., is a privately
held financial services company offering Web-based ACH, check
conversion, and remote deposit solutions as well as dynamic,
feature-rich websites and intranets for community financial institutions.
Goldleaf's e-payments solutions help financial institutions attract
and retain profitable customers, increase core deposits, and
generate recurring fee income. Goldleaf serves over 2,500 financial
institutions nationwide. For more information, call (877) 999-BANC
or visit www.goldleaf.com .
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